AI Insights · Timothy · October 2025
Top 5 iOS Beauty Retail Apps in Brazil Q3 2025
Explore the performance trends of the top beauty retail apps in Brazil on iOS during Q3 2025, based on Sensor Tower data.
The third quarter of 2025 saw interesting trends in the performance of top beauty retail applications in Brazil on the iOS platform. Leveraging data from Sensor Tower, we take a closer look at the weekly downloads and active user metrics for the leading apps in this category.
O Boticário experienced a notable increase in weekly downloads, peaking at approximately 90.7K by the end of September. Weekly active users for this app also showed a significant upward trend, starting at 721.8K at the beginning of the quarter and reaching over 1M by the end.
Beleza na Web: Cosméticos maintained a relatively steady download rate, fluctuating around 12K to 14K weekly. Active users saw some variation, with a peak of about 304.7K in early September before settling at around 235.4K by the end of the quarter.
Natura (Oficial) showed a gradual increase in downloads towards the end of the quarter, with numbers rising from 13.4K in late June to 16.6K by mid-September. The app's active users also increased, starting at 281.2K and reaching up to 315.3K.
SEPHORA: Maquiagem e Perfumes demonstrated a steady performance in downloads, maintaining figures between 10K and 15K throughout the quarter. Active users remained stable, hovering around 150K.
Finally, Época Cosméticos & Perfumaria saw a decrease in weekly downloads towards the end of the quarter, dropping from 8.9K in late June to 7.4K by the end of September. Active user numbers varied slightly, remaining around 210K.
For more detailed insights and data, visit Sensor Tower's platform.
